In the new recently this large cereal manufacturer reached a settlement over a claim that their packaging says “natural” when in fact it may not be 100%.
“All Natural” and “100% Natural” will no longer be seen on some of the popular Kellogg’s cereal brands, including Kashi and Bear Naked brands, the company announced after settling a class-action lawsuit for more than $5 million.
The largest breakfast cereal manufacturer in the world faced a string of lawsuits in recent years, culminating into a single case in 2011 that cited consumer fraud and deception in labeling of its cereals as “natural” when in fact many contained synthetic and genetically modified ingredients, including pyridoxine hydrochloride, calcium pantothenate or hexane-processed soy oil.
According to Reuters, the settlement must be approved by “a federal judge in San Diego overseeing the case before the suit is dismissed.”
In a statement released by Kellogg last week, company spokesperson Kris Charles said the brand’s Kashi and Bear Naked lines “provide comprehensive information about our foods to enable people to make well-informed choices.”
“We stand behind our advertising and labeling practices,” she explained. “We will comply with the terms of the settlement agreement by the end of the year and will continue to ensure our foods meet our high quality and nutrition standards, while delivering the great taste people expect.”
The settlement would require that Kashi products remove “All Natural” and “Nothing Artificial” from its product labels and advertising, and Bear Naked’s brand would remove “100% Natural” and “100% Pure and Natural” from some of its products. Read More
Source: organicauthority.com
$5 Million Settlement For Deceptive Marketing Of Cereal
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